Sprint Is Ready to Do Battle on Price

Coverage Type: 

Sprint may have given up its chase for T-Mobile US but it still thinks it can take on bigger rivals AT&T and Verizon Communications -- for now. Masayoshi Son, chief executive of Sprint parent SoftBank said the No. 3 US wireless carrier is ready to pare costs and do battle on prices as its network upgrade nears completion.

Son declined to elaborate beyond saying Sprint is testing new pricing plans, and will adopt Softbank's fighting spirit under Marcelo Claure, who was recently named Sprint CEO.


Sprint Is Ready to Do Battle on Price Sprint’s ‘Street Fighter’ CEO Studies Prices, Chairman Says (Bloomberg) Sprint CEO: Price Cuts First, Best Network Next (Light Reading) Sprint will introduce 'disruptive' prices next week: new CEO (Reuters)