Soon All Shoppers Will Be Mobile Shoppers

[Commentary] The entire digital marketing world is quickly converging on mobile -- and for good reason. But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile's growing impact on how and why people buy what they buy. That's because the mobile phone is quickly becoming Americans' favorite shopping partner. Thanks to the increasing purchases and usage of smartphones, approximately 50% of adults aged 18-64 in the U.S. are mobile shopping. With all of these technologically advanced phones in pockets and purses, the way people shop is changing -- and anyone interested in selling anything to anybody had better take notice.