Some cablers balk at Nielsen ad ratings

SOME CABLERS BALK AT NIELSEN AD RATINGS
[SOURCE: Associated Press]
Nielsen Media Research is getting set to deliver its first-ever ratings of commercials, and some companies representing cable networks are balking at accepting them. The Turner cable networks, which represent TBS, TNT, CNN and Court TV and are owned by Time Warner Inc., said Tuesday they are opting out of participating in the new ratings system. NBC Universal, owned by General Electric Co., is also rejecting the plan for its networks, including CNBC, Bravo, Sci Fi, MSNBC and USA. Walt Disney Co.'s ESPN also said it was "taking a wait and see approach" and not accepting the new measurements. Nielsen had been planning to release the data for the first time on Nov. 18, but has pushed that target date back to Dec. 11.
http://hosted.ap.org/dynamic/stories/T/TV_NIELSEN_COMMERCIALS?SITE=AZPHG...

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