Sizing Up Twitter Users

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Compared with the US public overall, which voices are represented on Twitter? The analysis indicates that the 22 percent of American adults who use Twitter are representative of the broader population in certain ways, but not others. Twitter users are younger, more likely to identify as Democrats, more highly educated, and have higher incomes than US adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all US adults. The 10 percent of users who are most active in terms of tweeting are responsible for 80 percent of all tweets created by US users.

Sizing Up Twitter Users Key takeaways from our new study of how Americans use Twitter