Sci Fi Creates ‘Webisodes’ to Lure Viewers to TV

SCI FI CREATES 'WEBISODES' TO LURE VIEWERS TO TV
[SOURCE: New York Times, AUTHOR: Jonathan Glater]
The Sci Fi Channel has created online mini-episodes of the television series “Battlestar Galactica;” the first is scheduled to be posted at midnight. The 10 Web segments, each just a few minutes long and viewable on devices ranging from iPods to laptops to desktops to full-size television sets, feature characters from the television show. And they have the same dark feel of broadcast episodes of “Galactica,” a post-apocalyptic survival tale of humans on the run after their home planets have been destroyed. The mini-episodes will go online, one at a time, on Tuesday and Thursday nights until “Galactica’s” season premiere on Oct. 6. The “Galactica” segments are part of a broader effort by NBC Universal, which owns Sci Fi, to make new, original video and audio material — content — available on the Internet.
http://www.nytimes.com/2006/09/05/arts/television/05gala.html
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