Romney super-PAC launches $18M ad blitz in 10 swing states

The pro-Mitt Romney super-PAC Restore Our Future launched an $18 million advertising blitz in 10 battleground states on October 23. The blitz includes two ads, with one titled "Genuinely Cares" aiming to personalize the GOP nominee and a second, "Better," which hammers President Obama on the economy.

The ads, airing about two weeks before the election, are set to appear in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin. Spending on each state varies, with Restore Our Future putting in $1.2 million in Colorado, $4 million in Florida, $1.2 million in Iowa, $1.6 million in Michigan, $1.6 million in Nevada, $0.5 million in New Hampshire, $1.8 million in North Carolina, $3 million in Ohio, $2.9 million in Virginia and $1.3 million in Wisconsin.