Research shows men are more likely to shop on mobile than women

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It turns out that men shop online just as much as women do, and they are more likely to make purchases through their mobile devices compared to women, according to a recent BI Intelligence report.

Although 57 percent of US women and 52 percent of men made a purchase online in 2013, men tend to make more purchases on their smartphones and tablets than women.

According to a study conducted by SeeWhy, 22 percent of men bought something on their phones while 18 percent of women did; 20 percent of men made purchases on their tablets, compared with only 17 percent of women.


Research shows men are more likely to shop on mobile than women