Rehr Outlines Five-Point Plan

REHR OUTLINES FIVE-POINT PLAN
[SOURCE: Broadcasting&Cable, AUTHOR: Allison Romano]
National Association of Broadcasters new President and CEO David Rehr outlined Monday five areas where broadcasters "can go on offense immediately": 1) Broadcasters' future hinges on their ability to exploit every new technology -- on every new platform. Content is still king -- but distribution is key. 2) Broadcasters must promote the benefits of digital television and digital radio. 3) Broadcasters must promote greater competition among cable, satellite and telecom companies. Competition means consumers will have more choices -- and it also means broadcasters will have more revenue streams from the content they provide. 4) Concerning indecency, the NAB will take a leading role in empowering parents to control what comes into their homes. 5) The NAB is moving away from using the word "lobbyist" -- which has been defensive and reactive -- and adopting the word "advocacy" which conveys positive offense in framing the debate. The NAB needs you to be advocates for our industry, not just in Washington, but at home. We intend to step up our grassroots activism of local broadcasters to educate Members of Congress, the FCC and their staffs – about the realities of our business. Rehr called on broadcasters to "be more involved in electing Members of Congress who oversee the future of our business. We must have more pro-broadcaster Members of Congress. In fact, we must elect more broadcasters to Congress! It is with this goal in mind that I encourage you to support the NAB Political Action committee."
http://www.broadcastingcable.com/article/CA6327604?display=Breaking+News

* NAB’s Rehr Expects Cable Cash
http://www.multichannel.com/article/CA6327569.html?display=Breaking+News

* US TV stations seek share of networks' new revenue
http://today.reuters.com/news/newsArticle.aspx?type=technologyNews&story...

* NAB's Rehr: Deal-Bass Won't Pass
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]
A House amendment designed to strengthen the hand of cable and satellite companies in carriage negotiations with TV stations across the country will go down to defeat in the Commerce Committee later this week, predicted National Association of Broadcasters President David Rehr Monday.
http://www.multichannel.com/article/CA6327117.html?display=Breaking+News