Reflecting on the DTV transition

[Commentary] A Q&A with Consumer Electronics Association President Gary Shapiro. He likens the DTV transition effort recently to "putting a man on the moon." "We first started this in the early 1980s as the next generation of television. (The CEA) along with broadcasters got together and talked about ways to (move to digital). We agreed on a joint effort and a whole bunch of things over time: It was going to be over a large geographic area, both urban and rural, and would meet the needs of over-the-air broadcasters. There were 20 proposals from companies, and eventually we created the Advanced Television (eventually called "digital TV") testing centers. Then General Instruments came in the late '80s/early '90s and had a digital way of doing it. That stopped everything. We said, "This is such a revolutionary thing. We have to look at this again." Eventually everything came around from that."