Rabbit Ears Perk Up for Free HDTV

Some viewers who have decided that they are no longer willing or able to pay for cable or satellite service, including younger ones, are buying antennas and tuning in to a surprising number of free broadcast channels. These often become part of a video diet that includes the fast-growing menu of options available online.

The antenna reception has also led many of these converts to discover -- or rediscover -- the frustration of weak and spotty signals. But its fans argue that it is tough to beat the price. From April to September, cable and satellite companies had a net loss of about 330,000 customers. Craig Moffett, a longtime cable analyst with Sanford C. Bernstein, said the consensus of the industry executives he had talked to was that most of these so-called cord-cutters were turning to over-the-air TV. “It looks like they’re leaving for the antenna,” he said. Neil Smit, president of Comcast Cable, acknowledged in a recent call with investors that some customers had dropped cable for free signals. Company executives also said they expected business to rebound with the economy. Last month, Time Warner Cable fought back with a lower-cost package that it said might appeal to people who are feeling the economic squeeze. For $40 in New York, or $30 in Ohio, customers can get a slimmed-down set of channels. To be sure, around 90 percent of American households still pay for cable or satellite television — a figure that in recent years has been slowly and steadily rising. But American’s relationship with television has recently been in flux, in part because of the switch last June to digital broadcast signals.