Proponents of New Food Marketing Guidelines Win Senate Victory

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Proponents of the federal government's proposed new guidelines on marketing food to children scored a symbolic victory, as the Senate Appropriations Committee voted to support the guidelines against opposition from the House.

The Food Marketing Workgroup, a coalition of 95 organizations aimed at improving nutrition and ending obesity among the nation's children, is hoping that this support from the Democratic-controlled Senate will counter language inserted in a House appropriations bill that would cut off funding for the program and require further study before the guidelines could be implemented. The language approved by the Senate Appropriations Committee -- part of its version of the Financial Services and General Government Appropriations Act of 2012 -- directs the Interagency Working Group that came up with the guidelines to submit its final report on them by December 15, thus moving the process of implementation forward.


Proponents of New Food Marketing Guidelines Win Senate Victory