Pew: 71% of online adults now use video-sharing sites

Fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo.

On any given day, 28% of Internet users go to such sites. These figures come from a new national survey by the Pew Research Center’s Internet & American Life Project and they both are notable increases from 2010. The previous survey found that 66% of online Americans had ever used video sharing sites and that on a typical day 23% of Internet users were visiting them. Moreover, the use of video-sharing sites on any given day also jumped five percentage points. In our May 2001 survey, 28% of online Americans said they had gone to such sites “yesterday,” compared with 23% who had reported using video-sharing sites “yesterday” – or on a typical day in May 2010.

Rural Internet users are now just as likely as users in urban and suburban areas to have used these sites, and online African-Americans and Hispanics are more likely than Internet-using whites to visit video-sharing sites.