Only 13% Of Google.com Shows Actual Search Results

Aaron Harris, co-founder of Tutorspree, broke down Google search page results into simple real estate percentages. As it turns out, on a 13-inch Macbook Air, a mere 13% of Google’s results page are dedicated to results when searching “auto mechanic.” (More literally, that means Google gives you three links for your troubles.)

More than twice that space is spent on ads--yielding almost four times the number of links. Imagine that in any other context--maybe a TV show in which the commercials were the main attraction--and it’s beyond absurd. Open your iPhone. Search for “Italian Food." What do you see? If you’re in NYC, you see 0 organic results. You see an ad unit taking half the page, and then a Google owned Zagat listing. Start scrolling, you’ll see a map, then Google local listings. After four full page scrolls, you’ll have the organic listings in front of you.