One Data Plan for Multiple Devices: What a Concept!

Rogers Communications, a Canadian cable television and wireless communications provider, said that it will allow customers to share existing mobile broadband plans between devices for a $15 monthly fee.

This differs from a tethering or hotspot plan because it’s actually a bill sharing function: customers can add a secondary 3G-enabled device without purchasing a separate and more expensive full data plan for it. Two devices, for example, would share the monthly data allotment from a single plan. What’s driving the potential for data sharing between devices? “Data sharing is important because tablets will not replace smartphones,” Chief Marketing Officer for Rogers, John Boynton said at a conference, held last week to discuss the impact of such secondary devices. Indeed, some are grumbling about the high price of required data plans for 3G tablets, such as Samsung’s Galaxy Tab.