Obama Does It Better

When it comes to targeting and persuading voters, the Democrats have a bigger advantage over the GOP than either party has ever had in the modern campaign era.

All targeting carries the risk of missing the mark, and there are regularly voters whose actual attitudes defy the predictions of statistical models. But regular misfires by Republicans—which at best only waste resources and at worst mobilize Democrats who might not have voted otherwise, or provoke a backlash among those still persuadable—illustrate a gap between how the right and left practice politics in the 21st century. Contrary to the wishful intimations of the Post and Times stories, while the groups on the right could conceivably catch up with Obama and his allies in the scope and funding of their ground-level activities, in terms of sophistication they lag too far behind to catch up in 2012. In fact, when it comes to the use of voter data and analytics, the two sides appear to be as unmatched as they have ever been on a specific electioneering tactic in the modern campaign era. No party ever has ever had such a durable structural advantage over the other on polling, making television ads, or fundraising, for example. And the reason may be that the most important developments in how to analyze voter behavior has not emerged from within the political profession.