Newspaper Biz Expected to Lose $25 Billion by 2013

The newspaper industry in North America is forecast to shed some $13 billion in revenue by 2013, according to new research from PriceWaterhouseCoopers (PWC). The losses are expected to stem mainly from a drain in print advertising revenue. Total newspaper advertising will fall by a cumulative 32.7% during the next three years, according to the latest PriceWaterhouse Global Entertainment and Media Outlook: 2009-2013 report. Only in 2012 will advertising start to reverse, rebounding modestly. Print advertising is expected to fall the most from $36.7 billion in 2008 to $24.3 billion in 2013. Online advertising revenue is anticipated to decline over the next two years. PWC expects online ad revenue to grow to $3.7 billion in 2013 -- a 2.5% increase when compounded annually from 2008. By 2013 the US newspaper market will have lost $25 billion from its peak in 2005.