Netflix takes leading role in DC

Now starring in its own Beltway drama: Netflix.

The TV and movie giant long ago piqued Washington’s interest with its “House of Cards” series and Hollywood star appeal. But the company, which has only a small office in town, is now taking a leading role in DC’s biggest tech policy debates.

Netflix has become a vocal opponent of Comcast’s bid for Time Warner Cable, and it’s pressing the Federal Communications Commission to enact stronger network neutrality rules that ensure all Web traffic is treated equally. While Netflix has notched a modest lobbying win in the past -- shepherding a video privacy reform through Congress in 2012 -- its recent aggressive push on major issues presents the company with a new kind of political challenge, pitting it against deep-pocketed Washington veterans with experience navigating the corridors of power. Comcast, for example, has more than 100 lobbyists deployed here, dwarfing Netflix’s tiny two-person shop. Netflix hasn’t said whether it plans to ramp up its D.C. operation. For now, it’s relying on brand recognition rather than brute force to convey its message. And its willingness to embrace strong positions on the Comcast deal and net neutrality, at a time when many other Web giants remain quiet, has earned Netflix early praise from public interest groups that share its convictions. “It’s really helpful to have Netflix on our side,” said John Levy, campaign director at Free Press. “It means a lot Netflix is willing to go out there and speak up for itself.” But those who know Netflix well say it’s ill-equipped for the kind of extensive -- and expensive -- ground game in Washington required to build a case with regulators and lawmakers.