Net-Nipping

Turner Broadcasting may have stumbled upon a pernicious phenomenon: the decreasing number of consumers who jettison broadband access while holding onto their cable subscriptions.

There's a relatively steady increase this year in US homes that have both cable and Internet access, which would certainly poke yet another hole in the notion that there’s some new breed of consumers opting to go it alone with Internet access to meet their video needs. But there seems to be a more pronounced decrease at work in the number of people shedding broadband while still keeping cable. From this moment on, I christen this group “net-nippers.” Because no trend should bear the indignity of going without a cute name.