NBC Universal Reorg Gives Bond, Zalaznick New Digital Duties

Comcast has announced the new executive structure for NBC Universal, ending Hollywood's favorite guessing game these past few months. Few surprises given the endless speculation, but there were shifts worth noting on both the content and distribution sides of the digital business.

Matt Bond, previously executive vice president of content acquisition for Comcast's portfolio of cable channels, becomes executive vice president of content distribution at NBCU. That will put him in charge of distribution of Comcast's now-massive portfolio of programming. Responsibility for NBCU distribution previously rolled up under Jeff Gaspin, who also oversaw the broadcast and cable assets. With Gaspin exiting NBCU, his direct reports on the distribution side now report to Bond: Bridget Baker, who managed affiliate relations, and JB Perrette, who led digital efforts. It was to be expected that distribution would be broken off into a separate job given Gaspin's responsibilities were likely seen by Comcast as overly broad to begin with. Essentially, the position reverts to what it was when David Zaslav was in this role before he moved on to run Discovery Networks.