National Baseball Hall of Fame's App Pings You With Location-Based Facts

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With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones in 2015. The Hall of Fame is launching a mobile app dubbed The Beacon that gives users a virtual tour of the museum in Cooperstown (NY). Created with agency Sullivan, the app uses location to serve up baseball facts through Foursquare-style check-ins. For example, someone who checks in near the former grounds of Brooklyn's Ebbets Field will get information about Jackie Robinson's historic MLB debut in 1947.

"The Beacon aims to bring the rich national history of baseball to fans locally and ultimately inspire a trip to the institution in Cooperstown and its surrounding area," said Alison Grippo, Sullivan's principal of digital strategy. The app also uses GPS and location to drive people to the museum. A road trip feature lets people complete tasks to earn points that can be redeemed for discounts at the museum. Once someone checks in to every spot on a road trip, he or she receives a virtual pennant.


National Baseball Hall of Fame's App Pings You With Location-Based Facts