Microsoft Puts Data Privacy on Its Branding Agenda

As some of its competitors have been battered over their policies for protecting student data, Microsoft has sought to make sure that the issue -- and what it regards as its strong record on privacy -- remain firmly in the public eye.

But as the company moves aggressively to position itself as a protector of student-data privacy, some say it also runs the risk of a backlash if it doesn't back up its talk with the kind of vigilance the technology giant promises to deliver.