MediaVest Says Super Viewers Will Have Cellphone in Hand

Despite the buzz surrounding streaming video, television’s biggest event, the Super Bowl, will still be watched on traditional TV by most viewers. According to research conducted by media agency MediaVest, 97% of fans plan to take in the Denver Broncos and the Seattle Seahawks on their TVs. But a large number of them won’t be satisfied by sitting and watching.

MediaVest’s research found that 52% of those viewers plan to use their mobile phones during the game and another 23% will be using their tablets. “We can expect huge amounts of multi-tasking during this year’s game, as more and more viewers plan to take advantage of and use other devices while they are also watching the game, according to David Shiffman, executive VP, research director at MediaVest. “We expect that this multi-screen usage will be a balance of game-related content, talking/texting, and very high levels of social media engagement.”