Maslow's Hierarchy of Broadband Needs

[Commentary] Maslow's hierarchy of needs, starting at the bottom:

1. Physiological: To be able to use broadband, you need to first have it be available to you.
2. Safety: Broadband must be stable and reliable for users to feel secure using it. And users must know enough about how to use the Internet that they feel safe navigating it.
3. Love/belonging: Other than providing access to the world's information and entertainment, the biggest reason people use the Internet is to connect with others individually and as a community.
4. Esteem: Broadband users get a sense of accomplishment and validation.
5. Self-actualization: A state in which broadband users are able to continue reaching to achieve their full potential.