For many rural residents in US, local news media mostly don’t cover the area where they live
Roughly six-in-ten self-described urban residents (62%) say their local news media mainly cover the area they live in, while a majority of those who describe themselves as rural residents (57%) say the opposite is true – their local news media mostly cover some other area, a concern raised by many journalism watchers following newsroom cutbacks and media consolidation. Self-described suburbanites are more evenly split. Urban residents are also more likely than those in rural and suburban areas to feel that their local news media have a lot of influence on their communities: 44% of urban residents say so, compared with 30% of those in rural areas and 38% in suburban areas.
Residents in the three types of communities also differ on how important they think the internet is for getting local news. Urban residents are more digitally focused in their local news habits, placing greater emphasis on the internet for local news. About four-in-ten urban residents (37%) say the internet is their most important source of local news, compared with 32% in suburban areas and 26% of those in rural areas. They are also more likely than rural residents to often get news from websites and apps (29% for urban vs. 23% for rural, along with 27% of suburban residents).
For many rural residents in U.S., local news media mostly don’t cover the area where they live