Lobby group rebrands for fight against AT&T and Verizon

The lobbying association for small wireless carriers rebranded itself as part of its bid to take on AT&T and Verizon. The Rural Cellular Association renamed itself the Competitive Carriers Association.

The group is made up of more than 100 small regional companies, but its member list also includes Sprint and T-Mobile, which have nationwide networks but are still much smaller than the two largest carriers. Sprint joined the association last year as it partnered with the rural carriers to fight AT&T's attempt to buy T-Mobile, a deal that would have significantly consolidated the wireless industry. Regulators blocked the deal, and T-Mobile joined the association this year.