With Live Streaming and New Technology, BBC Tries to Be Everywhere at the Olympics

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While some American television viewers are grumbling about the retro feel to NBC’s London Olympics coverage, with tape-delayed broadcasts of the opening ceremony and other events, audiences in Britain are getting a more contemporary — even futuristic — TV Games. There, BBC is providing marathon coverage — 2,500 hours of programming during the more than two weeks of the Games. At the touch of a button on their remote controls, viewers can choose among as many as 24 live feeds of various events, whether basketball or fencing.


With Live Streaming and New Technology, BBC Tries to Be Everywhere at the Olympics