For Liberty Global, the Next Step Is the Content

A Q&A with Liberty Global’s John Malone and Mike Fries.

Liberty has spent tens of billions of dollars in recent years buying cable operators including Virgin Media of the UK and, if regulators agree, the Netherlands' Ziggo. Its assets are mostly in Europe. Amid a global race to keep up with Google and other technology companies, Liberty Global needs media assets to complement its cable empire and keep subscribers paying their monthly bills.