Latinos Are Changing the Landscape of Television

[Commentary] For over a decade, NHMC has been illuminating the growing Latino market at its annual meetings with the four major English-language television networks. NHMC’s President and CEO, Alex Nogales, regularly explains that hiring more Latinos in front and behind the camera is not only the right thing to do, but it’s also good business. The 2010 census gave further notice to the industry, showing strong continued growth among the Latino population. The U.S. Census Bureau estimated the number of Latinos to be about 50.5 million, about 16% of the U.S. Population. As a result, television media is demonstrating increased interest in Latino viewers.