Hurricane Sandy Blows Up Digital Storm

Hurricane Sandy hasn't hit land yet, but the traffic at The Weather Channel's digital properties is already blowing towards record numbers. On October 28, the company saw 105 million page views (the fifth highest page view ever) and 40 million video streams, which the most in one day ever. It was also a top 10 day for daily visits, with 21 million visits, and visitors, with 14 million. Judging by early traffic on Oct 29, the company expects page views to set a record.