How TV Networks Will Evolve

[Commentary] Even as on-demand TV viewing grows, there will always be a way to tune into a network or channel. But in 10 or 20 years I'm not convinced that the flow of content when I tune in is going to be the same as your flow.

It could be customized for you, Pandora-style. you'll see interfaces that mix watching shows with chatting with friends and social media. That would provide a clear utility to consumers, integrating all those things into one communications experience.

As for the content, it is easy to imagine that you would see a broader range of more specific channels. Some might have professional content while others could have user-generated content.

[Price is director, Amazon Studios]