How Kellogg Ignored Warning Signs of Food Lawsuit

[SOURCE: AdAge, AUTHOR: Stephanie Thompson]
The $2 billion lawsuit filed against Kellogg for marketing junk food to children could have targeted almost any food industry player, so why Kellogg? Unlike other corporations in the industry, Kellogg seemingly ignored warning signs that the growing chatter over childhood obesity would lead down a path to litigation. Kellogg has stood by its existing products and strategies and made few changes to adapt to the newly nutrition-minded world. The irony is that Kellogg was founded on principles of health and wellness, and in the 1970s broke ground by pressing the Food and Drug Administration to allow marketers to use health claims. Today, it’s drawing the ire of the Center for Science in the Public Interest and other special-interest groups.
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