Has Privacy Become a Luxury Good?

[Commentary] In our data-saturated economy, privacy is becoming a luxury good. After all, as the saying goes, if you aren’t paying for the product, you are the product. And currently, we aren’t paying for very much of our technology.

Not long ago, we would have bought services as important to us as mail and news. Now, however, we get all those services for free — and we pay with our personal data, which is spliced and diced and bought and sold. As more privacy-protecting services pop up, we need to consider two important questions: Can we ensure that those who can afford to buy privacy services are not being deceived? And even more important, do we want privacy to be something that only those with disposable money and time can afford? The food industry can offer some possible answers to those questions. Our government enforces baseline standards for the safety of all food and has strict production and labeling requirements for organic food. It may be time to start doing the same for our data.

[Angwin is a senior reporter at ProPublica]