Google’s search for a better motto

Google is on the hunt for a new mission statement.

The search giant's ambitions have grown so large and diverse that its original goals no longer accurately reflect what Google's all about. The company is thinking about how to reposition itself as more of its side projects -- Google Fiber, self-driving cars, bringing Internet to developing countries -- bring it into conflict with established companies, regulations and institutions. To get its way in these fights, Google will probably have to be a little evil to incumbents at least some of the time.