Google’s Answer to Facebook Instant Articles Gets (Tentative) Launch Date, Ad Partners

Accelerated Mobile Pages, Google’s initiative for mobile news publishing and its open source riposte to similar efforts from Facebook and Apple, is arriving “early 2016,” the company said. Google has already roped in marquee publishers, including* the New York Times, Washington Post and BBC. Some 1,600-plus newspapers and television stations have “voiced their support,” according to Google. On Nov 24, the company also announced it had signed up a slew of analytics and advertising providers for the back end. When Google first announced AMP, it said it wouldn’t be taking a cut of the ads sold from publishers -- that is, unless Google is the one being paid to serve said ad.