Google’s algorithm shows prestigious job ads to men, but not to women. Here’s why that should worry you.

Fresh off the revelation that Google image searches for “CEO” only turn up pictures of white men, there’s new evidence that algorithmic bias is, alas, at it again. In a paper published in April, a team of researchers from Carnegie Mellon University claim Google displays far fewer ads for high-paying executive job, if you’re a woman. “I think our findings suggest that there are parts of the ad ecosystem where kinds of discrimination are beginning to emerge and there is a lack of transparency,” said Carnegie Mellon professor Annupam Datta. “This is concerning from a societal standpoint.”