Google Says Local Intent is Behind One-Third of Mobile Searches

Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot - director of mobile advertising at Google - revealed that one-third of all Google searches via the mobile web pertain to some aspect of the searcher's local environment.

Paul Feng, Google's mobile-ads group product manager, echoed Pouliot's sentiments and expounded on Google's efforts to make the search giant's advertising reach as local as possible. Building on the changing ad formats foreshadowed by Google in recent months, Feng suggested further tweaking of those formats in the near future - changes that may even involve new forms of user interaction, including navigation.