Google demands neutrality (just don't apply it to them)

Google doesn't care. The Federal Communications Commission wants to regulate network neutrality under Title II of the Communications Act? It wants to try again under Title I? It wants to get frisky and try Title VI? Google's down with that; just git-er-done.

In a filing April 26, the company said that its concern is net neutrality, and it supports whatever legal theory "is most sustainable legally." But let's not have any crazy talk about extending "neutrality" beyond the ISP and out to application and search providers, as some ISPs have proposed. "In fact, it is hard to imagine what 'neutral search' would even look like," says Google, since "'one man's vulgarity is another's lyric.' Google, for instance, uses complex mathematical algorithms that incorporate users' queries to generate its search results. Other search engines choose to produce search results using a measure of human judgment. This is why a search of 'President Obama' using different search engines produces different results. Which one is more 'neutral'—a Wikipedia entry, the official White House site, a pro- or anti-Obama blog, or a news site?" So bring on the neutrality... just keep it from leaking out of the tubes and flooding the Googleplex. If neutrality were applied too broadly, Google's investment in apps and services would suffer. Besides, "the FCC does not have jurisdiction over Internet content and applications."