Google Apps Should Be $1 Billion Business Within 4 Years

Since 2004, Google's revenues have grown 12 times to $24 billion. Video and Google apps are where the next big growth will likely come from, according to Nikesh Arora, president, Global Sales Operations and Business Development for Google.

Yahoo's CEO Carol Bartz referred to Google as a "one-trick pony," as it relies on search for 90 percent of its revenues. Arora was amused, saying, "It's a pretty good trick, right?" He then dismissed that, noting that the company is building a lot of new tools and products that will buttress the search revenues in their own right. But search will remain central to digital advertising and Arora sees no reason to disregard it either. "The advertising market is $500 billion worldwide and about $250 billion in the U.S.," Arora said. "In the next five years, 50 percent of the consumption will happen through digital paths. That number is going to grow four-fold during that time."