Futurist: Cable Needs ‘Agility’

[SOURCE: Multichannel News, AUTHOR: Matt Stump]
Author and futurist Jim Carroll urged engineers at the Society of Cable Telecommunications Engineers’ Emerging Technologies conference to watch consumer behavior in order to determine the future direction of cable-technology implementation. Whether telcos or cable will win market share in the future, he said, is the wrong question. Rather: How well will cable adapt and deliver platforms and services consumer want? He urged cable companies not to make the mistake the music industry did and go to war with their own consumers over how they obtain content.
http://www.multichannel.com/article/CA6298674.html?display=Breaking+News
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