The Future of Media Gradually Coming Into Focus

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[Commentary] We're at the beginning of what promises to be a very exciting chapter in the transformation of the media industry. Recent efforts seem to be moving in the same direction: To create and curate quality content on multiple platforms with multiple revenue streams.

Newsrooms of the future are likely to be built around the topics they cover (Wall Street, Sports, New York City) instead of the medium they are in (newspapers, television, radio) because they will likely have to transcend any one medium and distribute on several so they can highlight their strength of coverage of their particular subject matter and bring in the revenue they need to support a healthy news organization. What we are now seeing is a two-pronged attack: how to reach consumers on the new platform and how to charge for content, or find another business model, on all platforms. Trying to charge for content that has been given out for free, however, has the feel of putting the genie back into the bottle…it’s just not going to happen easily.

[Larry Kramer is an adjunct professor of Media Management at the Newhouse School of Communications at Syracuse University.]


The Future of Media Gradually Coming Into Focus