FTC gives Time Warner go-ahead to buy Tacoda
August 28, 2007
FTC GIVES TIME WARNER GO-AHEAD TO BUY TACODA
[SOURCE: Reuters]
The Federal Trade Commission has given Time Warner Inc's AOL unit the go-ahead to buy Tacoda, an online advertising company. The merger, announced on July 24, is the latest acquisition by AOL as it seeks to move away from its Internet access business and instead offer consumers free services supported by ads. Tacoda's technology allows advertisers to target specific audience segments based on the kinds of sites they have visited on the Web.
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