Fox News Holds Its Lead in a Year of Growth for Cable News
In a year that featured a number of prominent news stories, the number of people tuning in to the top 24-hour cable news channels went up, according to Nielsen. Fox News once again dominated the competition in 2015, while CNN had significantly improved ratings and MSNBC had a slight bounce in viewers.
For the 14th consecutive year, Fox News led in total viewers and in the 25-to-54-year-old demographic crucial to advertisers. The network’s average of 1.8 million viewers in prime time placed it second among all cable channels, the highest finish for a cable news channel ever. (ESPN came in first.) CNN had strong growth, with a total-day average of 490,000 viewers, representing its highest viewership in six years and a 23 percent bump over 2014. In the crucial 25-to-54 demographic it was up 18 percent, and the network also had gains of better than 30 percent in prime time in both total viewers and in the 25-to-54 segment. MSNBC had a 2 percent increase in average viewers, to a total-day average of 352,000, but it struggled elsewhere. Coming off a rough performance in 2014, the channel lost an additional 19 percent of its viewers in the 25-to-54 demographic in prime time and 18 percent in that demographic in total-day viewers in 2015.
Fox News Holds Its Lead in a Year of Growth for Cable News