FCC Commissioner O'Rielly at the Association of National Advertisers

As I review the policy issues that [the Association of National Advertisers] and [its] members care most about, it is evident that a number of them closely intersect with activities at the Federal Communications Commission. These days that can be a very dangerous thing. From wireless and wireline Internet Service Providers to over the-top video providers to traditional outlets and everywhere else, almost every media platform your companies use to advertise to consumers has come under assault recently at the Commission.

The people in this room understand better than almost anyone how rapidly our media environment is evolving, and how consumers are driving and following these trends. With online ad revenues now outpacing those of broadcast television, and mobile ad revenues set to exceed desktop ad spending by early 2016, there are more ways than ever to reach consumers with advertising that is specifically tailored to their needs and interests. But many potential pitfalls lie ahead for all forms of media as the Commission tries to expand its authority intouncharted territory. And, be warned, FCC involvement occurs at the speed of regulation, not innovation.