Families Invest In Broadband Rather than Food and Utility Bills

According to a recent research published by telecom service provider O2, families in UK are more likely cut down on their food bills and school uniforms rather than reducing their spending on Internet services. The Digital Families report also throws up interesting insights into the changing attitudes of families with an increasing number of families embracing technology in whole hearted manner. The report which incidentally surveyed 500 families across UK to base its study, found that nearly 40 percent of those surveyed were spending £3,000 per year on technology and gadgets. Nearly 67 per cent of those surveyed would prefer to spend on technology, rather than on family holidays and weekly shops which were preferred by a meagre 30 percent and 24 percent of surveyed families.