Facebook mobile drives 51% of referrals

Shareaholic, a content discovery and sharing platform, found in a recent report that 51 percent of Facebook referrals come from mobile.

The new findings are a follow-up to Shareaholic’s October report, which includes four extra months of data. What they found is that Facebook mobile is sending more referrals, meaning the mobile base continues to grow along with Facebook’s overall user base. They also found:

• Since September, the share of visits from Facebook mobile increased 197 percent.
• Overall, Facebook mobile drove 8.25 percent of the visits Shareaholic’s network of 200,000+ sites reaching 250+ million uniques received in January.
• Since Facebook’s total share of visits was 16.21 percent, mobile made up more than half (nearly 51 percent) of Facebook referrals.