For election news, young people turned to some national papers more than their elders


Coverage Type: research
Location:
Pew Research Center, 1615 L Street, NW, Washington, DC, 20036, United States

Younger Americans have long been less likely to read newspapers than their elders. But a Pew Research Center survey has revealed a significant twist, at least for certain newspapers with a more national focus: When we asked people if they regularly got news about the 2016 presidential election through either the print or online version of four specific US newspapers, three of these papers – The New York Times, The Washington Post and The Wall Street Journal – attracted more adults younger than 50 than 50 and older as regular readers. As for the fourth – USA Today – younger and older Americans regularly got election news there at about the same rate.

This reinforces earlier findings that when asked about reading, watching or listening to news, younger Americans are more likely than their elders to prefer reading it – though they overwhelmingly prefer to do this reading online. And the new data suggest that the digital outreach efforts for these national newspaper brands may have attracted enough younger online readers to overcome a long-standing age gap for newspapers.

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