E-Book Mingles Love and Product Placement

Product placement in a novel might strike some as unseemly. But “Find Me, I’m Yours” is not like most novels. It’s an e-book, a series of websites and web TV shows, and a vehicle for content sponsored by companies. And if it succeeds, it could usher in a new business model for publishers, one that blurs the lines between art and commerce in ways that are routine in TV shows and movies but rare in books.