Does the Public Have an Appetite for Political Cookies?

This election season people started to talk about political cookies – a new expression for the term previously used for targeted or customized ads. These are advertisements that are automatically pushed out based an Internet user's search habits. Computer cookies are files stored on the user’s computer that save the browsing history and behavior on websites s/he visits. This history can be activated by companies to provide a tailored browsing experience as soon as users return to these websites. Every time a user submits information to a website the information is stored. The data in the cookie file is stored locally (and reactivated at return visits) and can also be transferred to another website.