Disney Films To Be Smoke-Free

DISNEY FILMS TO BE SMOKE-FREE
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Disney has pledged, sort of, to cut out smoking from future Disney-branded films, but says that is not a precedent for a crackdown on other content. In a letter to House Telecommunications & Internet Subcommittee Chairman Ed Markey (D-Mass.), Disney President Bob Iger said that "we _expect_ [emphasis ours] that depictions of cigarette smoking in future Disney-branded films will be non-existent." Disney said in a release that the company would "discourage depictions of cigarette smoking in its films." He also said the company would put anti-smoking PSA's on DVD's of films from co-owned Miramax or Touchstone brands that do show smokers. But Iger also said that smoking was a "unique problem" and that the move was not "a precedent for any other issue."
http://www.broadcastingcable.com/article/CA6462914.html?rssid=193

* Chairman Markey's press release
http://markey.house.gov/index.php?option=com_content&task=view&id=3001&I...

* Disney letter to Chairman Markey
http://markey.house.gov/docs/telecomm/Disney%20Letter%20--%20Commitment%...