Digital spending to fuel slower media growth

Global spending on entertainment and media will reach $1.6 trillion in 2013 at a relatively sedate 2.7 percent annual average growth rate with growth in digital content offsetting declines in traditional media revenue models, PriceWaterhouseCoopers said on Tuesday. The migration to digital entertainment will accelerate as companies seek efficiencies in advertising and distribution in a downturn and consumers want greater control and higher value, according to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2009-2013, released on Tuesday. The report also showed declines in consumer and ad spending in some areas through 2011, with healthy growth returning in 2012-2013, and media companies struggling to attract revenue from fragmented and mobile audiences.